Getting online customer reviews on Google, Facebook and Yelp has become one of the most important ways to market your business. In fact, 93 percent of consumers say online reviews impact their purchasing decisions. That’s why it’s so crucial that you tidy up your online presence and ensure you’re putting your best foot forward. Once you’ve nailed down the process of asking for reviews, it’s time to make the most out of your positive reviews.

The first step is to actually respond to them. Yes, all positive reviews should be acknowledged and not taken for granted. You will want to thank the reviewer promptly and be concise and authentic. Then, you should include a call-to-action for further marketing purposes. Below, we will break down all of these steps and include example templates to ensure your business is ready to respond to positive reviews with purpose.

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Why You Should Respond to Positive Reviews

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Positive reviews show you who your cheerleaders are. These are the promoters of your business — the people who rave about your company and want to tell their friends about it. These are also the people who will return to your business again and again, which is important considering it costs almost seven times more to attract new customers than it does to keeping the ones you already have.

Without these positive reviews, your professional business can be drowned by any negative reviews that come up, especially considering it takes 12 positive customer experiences to make up for one negative review. After you receive new positive reviews, phrase your responses to hype up your cheerleaders even more and encourage them to be your own special army of free-marketing.

How to Respond to Positive Reviews

Here are a few of the things you should keep in mind when responding to positive reviews for maximum impact:

Thank the Reviewer

The reviewer just said something nice about your company—it would be poor manners if you didn’t thank them! Be sure to always thank the reviewer first and foremost, so they know that their kind deed didn’t go unnoticed. After all, they didn’t have to leave you a nice review or give you feedback at all. Show your appreciation and make it personal. Reference specific things they mentioned like agreeing if they point out one of your stellar employees.

The following example shows you actually took the time to read and appreciate what your customer wrote.

Example: Thank you so much for your kind words, Jane. We really appreciate you taking the time out to share your experience with us — and we agree, Jordan is truly a gem to have on our team! We count ourselves lucky for customers like you. We look forward to working with you again in the future!

Respond Quickly To Positive Reviews

Reviews are often left immediately following a purchase, visit or specific experience. Time is of the essence for you as the business owner. If you let a positive review sit for months before responding, it looks like you didn’t care at all about it, even though your customer cared a lot about you.

By responding as soon as you can, you show how appreciative you are of the customer—it’s a simple action that will accompany your words of thanks. Otherwise, if you wait too long, the customer will be alerted of the late response and be reminded that they were ignored. They also will probably have moved on and forgotten about you if you don’t stay top-of-mind.

Keep It Short

Nobody likes to read lengthy responses, keep it short and sweet. Do your kind customers a favor and keep your message brief but impactful. If you say too much, the value of your words could decrease, and you might even come off a little too enthusiastic. Short and simple wins, every time

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Example: Thanks for the awesome review, Dan! We work hard to meet expectations like yours, and we’re happy to hear we hit the mark for you. Come back and see us soon. Cheers!

Be Authentic and Personal

Most people agree that robots pretending to be humans on the internet are not cool, so don’t act like one! Customers can immediately tell if they are getting a cookie-cutter automated response versus a warm, real human connection. This person took the time to talk about your company, so the very least you can do is give them the decency of a real response. Don’t forget to sprinkle in specifics or personality while keeping it short.

Example:George, thank you for the great review! We’re so happy you loved your experience and can’t wait to have you back for your next service appointment. Until then, we’re here if you need anything.

Invite Them To Take Action

Responding to positive reviews is great, but if you want to maximize your success, it’s important to add in a small call-to-action. Make it feel natural. It could be anything: asking them to share their experience with their friends, sign up for another appointment, or find you on social media. It’s up to you and your business goals. But it’s smart to strike while the iron’s hot and invite reviewers to take further action while they’re happy.

Example:Thank you for the kind words, Laura! We’re so happy your visit at went so smoothly. Would you mind sharing with your friends who are due for a service appointment, too? We’d love to continue providing great service to awesome customers like you. Thanks again!

Share The Positive Review

Finally, while you’re asking reviewers to share, you should be sharing as well! Share the good news of the good reviews on your social channels — people who follow you but don’t do business with you (yet) might be prompted to look more into your services or products. For example, you can take a positive Google review and post it on your company Facebook page or add it to the testimonial section to your website so any visitors know right off the bat what to expect. Get the good news out there for everyone to see.

Final Thoughts on Responding to Positive Reviews

We hope you’ll realize the importance of responding to positive reviews. By doing this small service, you can reap big rewards and gain some loud internet cheerleaders. Just remember to thank your reviewer, be timely, concise, and personal, and invite them to take action. Then, share the positive online reviewsso everyone can see how great your company is. Happy responding!